Yeah mate, that's a good question, I believe these were specifically made for Best Buy. They are just White labelled Reds. Some people report the 3v pin issue, but if you have a case with a backplane, like a Norco or Supermicro, you should be fine though. Even if wanting to use in an internal PC, just use a molex to sata cable and youre set.
I do believe that these prices are now stale and overdue for a decrease. Especially if you look at how long these hard drives were at these prices.
I suppose Black Friday is probably the best time to see if they will do this.