Yes these attributes you listed likely make it the more attractive option. But if you are looking at raw performance, I think that's the concept we are dealing with here. They are very very similar processors, nearly identical, regardless of our semantics here. Although cost is relative. The retail chips always run a little more expensive than OEM processors. In general terms, of course.I thought 2697 were supposed to be the "better" one since it's more expensive than the 2696 and also have more MB compatibility and is not OEM and is guaranteed to work on more MB?