I ended up starting with EVGA GTX 1080 $439 AmazonOnly buy the FE if you are planning to WC it. Buy a strix/ftw/iChill version if you don't plan to. There has been "Turbo" versions for 1080 from Asus where the fan can pull from both sides, those can also be an option.
At <$440 it was hard to justify a $260 bump for now. I know the Ti is a much better card.
Aside from the cost this lets me use the devices in a server so that is a major plus for me.