I have somewhat of a rough filter based on impact, interest, effort, and capacity.
I think the z15 is undoubtedly cool, but what is STH's impact in the market? If we do a piece on it, how many customers will buy IBM z15 or not based on our piece? How many companies will offer new services or hardware based on it?
My sense is very little. Those systems are more or less a captive set of customers and there are giant sales and marketing teams that are involved. If you are buying that class of system, IBM is already on your list and your salesperson has already contacted you.
Where it did score high on the filter was on the interest. It is interesting to see what IBM is doing.
So we had a maybe 0/10 for impact and a 9/10 for interest.
Given the last two weeks at STH, adding an extra z15 analysis piece with the resources we have was not really practical given we would have had to do a 2000 word piece for it if I wanted to do it well.
I did think about it hard, but in the end, we have a pipeline of the content we need to push through and so adding an off-roadmap piece did not happen.
If you notice, we do not do copy/ paste pieces of press releases. The impact is low since there are so many places that push releases. That also means our cost to create content is higher since there is more effort.