Open your minds. The only thing ethically-challenged here is every global corporation in the world.
Do you think UBNT is clean?
HNA is a Chinese company based out of the Hainan Economic Zone; it will celebrate its 30th anniversary next year. It started life as an airline company with one plane and gained credibility when George Soros invested in it. Twice. Corporate ownership is a dogs breakfast, with the majority seemingly held by the "Hainan Province Cihang Charity Foundation", which, given the lack of information, could very will be a Lotus Garden version of the Cheyenne Sporting Society.
Up until 2016 HNA expanded its aviation assets, buying airports and branching out to encompass tourism and hotels. Along the way its air cargo business added shipbuilding and related logistics to the portfolio.
In late 2016 the conglomerate went on a buying spree. Backed by FX-flush Chinese banks and encouraged by relaxed government policy, HNA leveraged ownership stakes in more hotels, airports and air services companies, extending its reach as a global player.
2017 saw further expansion in the air travel and lodging sectors, completely in keeping with its history. But '17 also saw the purchase of a 10% stake in Deutsche Bank, becoming its single largest shareholder, followed by forays into Manhattan real estate and the purchase of hi-tech electronics distributor Ingram-Micro for $6 billion.
Say what? How the heck does Ingram-Micro mesh with the portfolio? When asked, the company explains this will allow foreign companies access to the Chinese market, through the HNA-owned gateway. Non-Chinese companies will still face a stiff import tariff, but the door is open...
So there you have it: HNA has embarked on a brand new avenue of expansion; the importation and selling of electronic goods into the Chinese marketplace.
Skeptical? Reuters recently (Oct. 27) reported that HNA is in talks to buy Chinese Amazon-clone/e-commerce firm Dangdang for roughly $1 billion. Once again, this is outside its historical line of business. Btw: HNA Hong Kong shares advanced 26% after Premier Xi consolidated power on Oct. 26 and a key advisor who preferred restricted foreign investment stepped down.
That makes two pieces to the strategy: distribution and retail. What's missing? A couple things: Product that the market wants, how to get it there, and how to beat the competition.
Chinese consumers share in the global lust for wifi enabled products and their relatives: the type of products UBNT manufactures and Ingram-Micro distributes.
In order to maximize profits and streamline logistics, HNA will need to cut out both the middlemen and the suppliers; to own the manufacturing and the transportation. HNA already does logistics, both air and sea. This is great for global distribution, but if the product is already made in China by a Chinese owned company there's minimal transportation costs and zero tarrifs, allowing disruptive pricing to undercut competitors in the local economy.
Who might be the competition in China for commercial and pro-sumer wifi products? Only one stands out: Huawei, the "Cisco of China."
How might HNA compete with Huawei, given their similar strengths? By manufacturing locally and partnering with an already established brand. The Reuters Dengdeng article has one curious paragraph: "HNA is also scouting for co-investors for the deal..." Curious because HNA has the financial depth and backing to complete the buyout on its own. Privately held cell phone manufacturer Xiaomi could be a player, but partnering with Huawei is not out of the question if market segment boundaries can be honored.
So HNA will own everything in the product-chain except the product. Expect HNA to start buying foreign manufacturers that contract to Chinese factories. Think long term.
UBNT is a target; HNA only has to deal with one person. It's that persons job to portray the company in the best possible light, and it's in that persons best interest to have the share price as high as possible until such time as the books are closed and any and all questions simply go away.