It's also about consistency.
Consumer SSDs are more concerned with putting the biggest number on the box. You get "up to" whatever the maximum speeds are under only the most ideal conditions.
Enterprise SSDs are more concerned with making sure their rates don't go BELOW their rating. They will be generously overprovisioned, but usually also have all the "boosty" stuff turned off.
Consumer drives are designed like a teenager tuning a street racing car.
Pile on the boost until it threatens to blow up.
Who cares if it works on Monday?
It's also going to drive like crap 99% of the time because they welded the engine mounts, have a suspension so stiff your spine will feel the cracks in the pavement, be super loud because sound insulation is heavy, and run hot because it only needs to stay cool for a mile and water is heavy.
They are going to be cheap, because the teen is going to get the car from a wrecker and parts from the junkyard.
Enterprise SSDs, on the other hand, are dump trucks.
They will run all day, every day for a decade if properly maintained.
They are specced so you get the same performance every time when it's empty, and every time it's full.
It doesn't need to be tuned to within an inch of exploding. It has a job to do and it will get it done.
They are going to be expensive, because they will be overbuilt so they won't fail early.