Regardless of the rated workload oddities this makes me wonder if we're going to have SMR-awareness in filesystems and logical volume managers because at this point the internal implementation of the recording method is having too much of an impact to be "the disk controller's problem" and we can't really depend on just the interface (be it ATA or SCSI commands) being enough to know how to handle the disk in the most efficient way.
We had the same thing when 512e drives came out - certain workloads exhibited abysmal performance due to non-aligned writes. We got somewhat better partition managers to ensure that partitions started on a native 4K boundary. And that was enough to make a majority of users happy (possibly because they don't know any better). Some of us only buy 4Kn drives to avoid that issue entirely.
And we had a combination of Band-Aids on many filesystems and somewhat-clever firmware in SSD drives so that they didn't exhibit incredibly bad performance under normal workloads. Just thinking of Windows XP's defragmentation tool running on a SSD makes me cringe.
I don't see detailed specs including how much RAM and flash is available on those drives for acceleration - maybe WD is hoping to similarly compensate for SMR limitations with huge amounts of caching. Given that we're seeing DRAMless 1TB SSDs with only a single flash chip and controller chip, that may be what they're thinking. Are there actually any production-grade filesystems that are HA-SMR aware?
Regarding the original article's comments about the small number of remaining drive manufacturers, I don't really think that is the limiting factor here - if it was practical to go beyond 10 or 11 platters or increase areal density, I'm pretty sure either WD or Seagate would have released those. And I've seen some bizarre designs in my time (beyond 15K RPM, linear head no-actuator designs, etc.). I do think the duopoly is leading to products differentiated only by firmware (and marketing things like price and warranty).