Beta, not real. More press release than news.
Distilled: by default we still maintain our right to update your system without your knowledge or consent, we are just going to poorly attempt to be sure it is us. Take this beta bios developed by the insecurity idiots that gave you the production bios and trust them to be magically smarter than they were a week ago...
Yeah, dumber than dirt. 1) Productize phone home bios that updates from HTTP. 2) fix it by having bios with embedded certificates for phone home controlled by Gigabyte. What part of missing the point did they not miss?