I think they care a lot about performance - in places where it matters. But unlike most they are careful about segmenting their network so that they deploy appropriate technology where it is best suited.
Note that in their other blogs they discuss a segmentation model of storage this way
1. Transactional Storage
2. Bulk Storage
3. Archival Storage
Their use case for consumer drives is focused like a laser onto "bulk storage", where you need high capacity, reasonable performance, high reliability, reasonable resiliency and low cost. Even they use enterprise drives in their own business systems, where transactional performance is more important (yes - I know this blog says its "just because the servers included the drives" - but I don't think that is the whole story).
So assume there are two advantages of enterprise drives that justify their cost premium: performance and reliability. Backblaze does not need their extra performance for "bulk storage". And, at least tentatively, they are debunking the reliability claim. So no need to buy the enterprise drives and pay the premium.
But even they buy the enterprise drives in places where the performance matters.