How the Intel Xeon Platinum is a Marketing Headache

[Patrick Kennedy]

With the launch of Xeon Scalable, Intel did away with the Xeon E7 and E5 brands. Instead, it introduced the precious metals and the Intel Xeon Platinum has been a marketing headache ever since. We explore some of the reasons why and what we are doing about it

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[Klee]

"Xeon Pyrite" LOLOLOLOLOLOL

 

[MiniKnight]

"Xeon Pyrite" LOLOLOLOLOLOL

I read that one too. STH is usually very sanitized. Every once in a blue moon there's a nugget like that.

 

[mstone]

Or, in other words, Intel took its eye off delivering products for 1s and 2s systems because there was so much margin in larger systems. Not a bad strategy if there's nothing else that people could buy, horrible strategy if there's a competitor for 1s and 2s systems. (And there's a quite a huge fraction of the market that doesn't need anything more than a 1s server; Intel's been trying to avoid selling to that market because it would really hurt their margins, but it leaves a huge opening for AMD.)